SEO - Search Engine Optimization is no more just a good thing to have , its mandatory. No matter which business, if its online it has to be search engine optimized.

In this Short introductory blog, I would like to cover the basic of SEO. Its important to understand search engines like Google and Bing and attract the right kind of traffic to the right pages on your site.

What is SEO really all about ?
Well I can tell you one thing for sure , its not a rocket science, in a layman's languages, search engine optimization is the process of making improvements on and off your website in order to gain more exposure in search engine results, and more exposure in search engine results will ultimately lead to more visitors finding you for the right reasons and going to your website.

One important thing to point out is that the internet has changed a lot since search engines first appeared, and there's a lot of content on the web beyond just text and web pages. Although there are a lot of search engines around the world, and they all have some distinct differences, there are some common characteristics that their Search Engine Results Pages, or SERPs may have.

The most important component in search optimization process is the content on website, improving the quality and relevancy of your site's content is critical, this will not only help search engines to find and index your website but will also attract your customers to your website. content is NOT just text on a page; Content can take many forms, including presentations, images, infographics and even video we interact with day in and day out.While users expect images to be part of the online experience, you can help search engines understand pictures as part of the page with the proper code, image search brings a new way of searching for and discovering content in and of itself.

Measuring the performance of your content is essential to determining the success of your SEO efforts and to help guide your content strategy. Ask your self questions such as What content are our visitors looking at? What's our most popular content? Are our visitors engaged with our content? Are they sharing our content with others? And ultimately, is our content generating the quality business results we are after? You probably already have a web analytics tool on your website, you can use tools available in these areas such Google Analytics , Webtrends, Adobe analytics ,etc. to collect the data you need to help you get answers to these questions.